Prof. Michele Belot (now at the European University Institute).
The last century has seen a dramatic increase in “lifestyle” diseases, such as cardiovascular diseases, cancer and diabetes. The rapid change we have experienced in modern technologies and availability of food has led to substantial changes in our lifestyle. We spend most of our days indoors, with little exercise and eating food coming from all parts of the world and processed in various ways. These changes have happened fast, and arguably perhaps too fast for us to adapt, such that most developed countries are now facing a major public health crisis. The lecture recorded below in 2014 aims to describe how Behavioural Economics can help design appropriate policy interventions to achieve behavioural change.
Click on the picture to start the video.