Walter Mischel – The Marshmallow Test

Prof. Walter Mischel led the famous Stanford marshmallow experiment in the late 1960s and early 1970s. A child is given a marshmallow and a choice: eat it now or wait and get two later. This simple, elegant and funny test for self-control has sparked decades of discussion. In fact, Mischel found that the ability to delay gratification in this task predicts later success in life. Moreover, in his book The Marshmallow Test: Mastering Self-Control Renowned, Mischel argues that willpower can be learned and shows how to apply it to a variety of endeavors.

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Sendhil Mullainathan – Psychology of Scarcity

Prof. Sendhil Mullainathan (Chicago Booth) tries to answer the following questions: why poverty persist? Why do successful people get things done at the last minute?

His research summarized in his book “Scarcity” shows how scarcity creates its own mindset. Understanding this mindset sheds light on our personal problems as well as the broader social problem of poverty and what we can do about it.

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Sendhil Mullainathan