Dan Ariely – Behavioral Economics and Health

Prof. Dan Ariely (Duke) says: “In the future we are all wonderful people. In reality we are always tempted to misbehave. Temptations are the biggest barriers to health and are in fact killing us.” Ariely explains that goals and objectives don’t matter much: “Being motivated by long-term outcomes that fluctuate over time is not part of the human system. Let’s focus on the small details. Shift the focus from outcome to action.”

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Michele Belot – Behavioural Economics and Health Behaviours

Prof. Michele Belot (now at the European University Institute).

The last century has seen a dramatic increase in “lifestyle” diseases, such as cardiovascular diseases, cancer and diabetes. The rapid change we have experienced in modern technologies and availability of food has led to substantial changes in our lifestyle. We spend most of our days indoors, with little exercise and eating food coming from all parts of the world and processed in various ways. These changes have happened fast, and arguably perhaps too fast for us to adapt, such that most developed countries are now facing a major public health crisis. The lecture recorded below in 2014 aims to describe how Behavioural Economics can help design appropriate policy interventions to achieve behavioural change.

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Walter Mischel – The Marshmallow Test

Prof. Walter Mischel led the famous Stanford marshmallow experiment in the late 1960s and early 1970s. A child is given a marshmallow and a choice: eat it now or wait and get two later. This simple, elegant and funny test for self-control has sparked decades of discussion. In fact, Mischel found that the ability to delay gratification in this task predicts later success in life. Moreover, in his book The Marshmallow Test: Mastering Self-Control Renowned, Mischel argues that willpower can be learned and shows how to apply it to a variety of endeavors.

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