Dan Ariely – Behavioral Economics and Health

Prof. Dan Ariely (Duke) says: “In the future we are all wonderful people. In reality we are always tempted to misbehave. Temptations are the biggest barriers to health and are in fact killing us.” Ariely explains that goals and objectives don’t matter much: “Being motivated by long-term outcomes that fluctuate over time is not part of the human system. Let’s focus on the small details. Shift the focus from outcome to action.”

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